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THE AUTHOR BEHIND THE ARTICLES

Kenneth Shen

Marketing & Brand Strategy Lead · HENER

Connecting industrial weighing with the people who need it.

I lead HENER’s international marketing and brand strategy, bringing together website development, SEO, editorial content and multi-channel social media.

Kenneth Shen
Kenneth Shen · HENER

From the workshop to global communication

My connection to industrial weighing started in the workshop. From my middle-school years, I learned from my father and took part in hands-on tasks, including wiring pallet jack scales and supporting other day-to-day workshop tasks. That early experience gave me a practical grounding in the products I now write about.

Since 2022, I have been responsible for HENER’s international marketing. My work spans building the company’s website, improving its visibility through SEO, writing blog articles and developing a coordinated presence across multiple social media channels and accounts.

My studies in financial mathematics and statistics, followed by finance and accounting, added an analytical perspective to that product background. I bring both to my work: understanding the equipment, considering the buyer’s questions and communicating in a clear, useful way.

Website & search

Building and improving HENER’s website and its visibility through SEO.

Editorial content

Writing blog content that helps readers understand industrial weighing topics.

Social media

Coordinating content across multiple channels and accounts.

Education

An analytical foundation for my work.

2019–2023

University of California, Santa Barbara

Bachelor’s degree · Financial Mathematics and Statistics

UCSB · United States
2024–2025

University of Warwick

Master’s degree · Finance and Accounting

United Kingdom

Topics I cover

Equipment selectionInstallation & operationWeighing dataMaintenance & ownership

Articles by Kenneth Shen

69 published articles on industrial weighing.

Explore the HENER blog