THE AUTHOR BEHIND THE ARTICLES
Kenneth Shen
Marketing & Brand Strategy Lead · HENER
Connecting industrial weighing with the people who need it.
I lead HENER’s international marketing and brand strategy, bringing together website development, SEO, editorial content and multi-channel social media.

From the workshop to global communication
My connection to industrial weighing started in the workshop. From my middle-school years, I learned from my father and took part in hands-on tasks, including wiring pallet jack scales and supporting other day-to-day workshop tasks. That early experience gave me a practical grounding in the products I now write about.
Since 2022, I have been responsible for HENER’s international marketing. My work spans building the company’s website, improving its visibility through SEO, writing blog articles and developing a coordinated presence across multiple social media channels and accounts.
My studies in financial mathematics and statistics, followed by finance and accounting, added an analytical perspective to that product background. I bring both to my work: understanding the equipment, considering the buyer’s questions and communicating in a clear, useful way.
Website & search
Building and improving HENER’s website and its visibility through SEO.
Editorial content
Writing blog content that helps readers understand industrial weighing topics.
Social media
Coordinating content across multiple channels and accounts.
Education
An analytical foundation for my work.
University of California, Santa Barbara
Bachelor’s degree · Financial Mathematics and Statistics
UCSB · United StatesUniversity of Warwick
Master’s degree · Finance and Accounting
United KingdomTopics I cover
Articles by Kenneth Shen
69 published articles on industrial weighing.
Showing 31–36 of 39 articles

How Can You Ensure Maximum Accuracy with Portable Axle Scales in the Field?
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Can You Weigh Anywhere With The Ultimate Beginner’s Guide to Portable Axle Scales?
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The Silent Profit Killer: 5 Common Weighbridge Frauds and How to Stop Them
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How Can You Maximize Your ROI With Essential Maintenance and Calibration for Truck Scales?
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How Do You Choose the Right Weighbridge for Your Business?
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